关于Interpublic集团的英译汉口译练习资料
Interpublic不仅是一个公司,而且是一个概念——一既不属于同一集团,又是自治的广告和沟通服务企业。下面是小编整理的关于Interpublic集团的英译汉口译练习资料,欢迎阅读!
Interpublic is more than a company; it's a concept--a group of commonly owned but autonomous advertising and communications services enterprises. They include such industry leaders as McCann Erickson World group, FCB Group, a new global marketing resource called The Partnership, and the Advanced Marketing Services Group. Interpublic is a truly global company in a fast-moving global economy, prepared to serve its multi-national clients as well as regional and local businesses in markets everywhere.
Interpublic不仅是一个公司,而且是一个概念——一组既不属于同一集团,又是自治的广告和沟通服务企业。其中包括行业领先的的McCannErickson环球集团。FCB集团,一个以“伙伴关系”命名的全球市场推广新资源,和高级市场推广服务集团。Interpublic是个名副其实的全球公司,在快速发展的全球经济中,随时准备在任何市场为跨国客户和区域以及当地企业服务。
Interpublic values its nearly 60,000 employees, who work for Interpublic agencies in approximately 130 countries. They are responsible for anticipating and satisfying client needs--and, hence, for Interpublic's success. Interpublic's stock trades on the New York Stock Exchange under the symbol IPG. The beginning of the Interpublic Group of Companies dates to the turn of the twentieth century, with the birth of the Alfred W. Erickso Agency in 1902 and the H.K. McCann Company in 1911.
Interpublic珍惜自己的将近6万名员工。他们在分布于约130个国家的各个分公司工作。他们的职责是提前想到并满足客户的需要,为以此为Interpublic取得成功。Interpublic的`股票在纽约上市,代号是IPG。我们集团的起源可以追溯到20世纪初,Alfred kson 广告成立于1902年,nn 公司成立于1911年。
In 1930, the two agencies merged to form McCann-Erickson, the genesis of an advertising powerhouse that would later encompass a myriad of agencies and reach around the globe. Interpublic joined the York Stock Exchange in 1971. In the decades since, we have carefully added building block after building block to our organization, offering clients the strength and consolidated resources of a major holding company and the personal attention and individual creativity of the agencies and communications specialists that comprise its family.
1930年,两家公司合并,成立McCann-Erickson,形成了广告业的一支生力军,并将包纳各种各样的代理行,遍布全球。Interpublic于1971年在纽约上市。此后几十年中,我们小心地添砖加瓦,发展我们的公司。我们为客户送去大型控股公司的力量和稳固的资源,同时也不乏组成这个控股公司的代理行和沟通专家们所特有的悉心关照和独特创意。
Center for Marketing Intelligence. Today's Center for Marketing Intelligence (CMI) is a unique research entity that provides the Interpublic Group companies with fast, accurate and complete information about the U.S. market. CMI's research covers a broad spectrum of product and service categories and advertising and marketing subjects. CMI has extensive resources to develop its vital research.
市场推广情报中心。今日的中心是个独特的研究部门,为我们集团的各家公司提供快速、准确和完整的有关美国市场的信息。市场推广情报中心的研究涵盖产品和服务类别,以及广告和市场推广的广泛内容。市场推广情报中心资源雄厚,开展具有关键意义的研究。
CMI's 20-person staff responds to individual company requests for analysis of markets and trends to assist in gaining new business and servicing existing clients. CMI briefings to clients of Interpublic Group companies encompass category trends, brand shares and trends analysis, brand positions and advertising, new products and outlooks. CMI will also take on special assignments for Interpublic Group companies, including workshops and seminars on special topics.
情报中心的的20名员工随时准备响应集团公司的要求,分析市场和走向,帮助公司获得新业务,并且为现有客户服务。中心为我们集团公司的客户担当的任务范围很广,从类别走向、品牌市场占有份额和趋势分析、品牌定位,到广告、新产品和前景。中心还为Interpublic集团公司承担特别任务,其中包括就一些特殊议题举办研讨会和座谈会。
Strategic Ventures Group. The Interpublic Group of Companies is committed to a consistent mission: helping clients build brands and businesses and strengthening relationships with customers via its range of advertising, marketing and communications services. The Strategic Ventures Group is committed to connecting strategic resources to our clients. We've established close relationships with many of the innovative leaders within our companies who champion new ideas.
战略风险集团。Interpublic集团公司致力于不变的宗旨。这就是通过全套广告、市场推广和沟通服务,帮助客户发展品牌和业务,加强与顾客的关系。战略风险集团致力于向客户提供战略资源。我们已经和集团内部许多富有创意的领先公司建立了紧密的关系,他们是创意的先锋。
We also have enhanced our due diligence process to ensure our partners are meaningfully aligned and connected with our companies and clients. To optimize our process, we monitor and respond to our companies' ability to deliver robust marketing and communications services. .o matter how the services and technologies evolve, Interpublic remains dedicated to staying ahead of the curve--providing superior capabilities, tools and solutions required by clients around the globe.
我们还加强了应尽职责过程,以确保我们的合作伙伴与我们的成员公司和客户接轨。为了优化流程,我们监测各公司提供强力市场推广和沟通服务的能力,并就他们的能力做出反应。无论服务项目和技术如何演变,Interpublic总是致力于走在最前面,在全球范围内提供客户所需的超等能力、工具和解决方案。
Year after year, no other organizations serve as many marketers, selling so many diverse products and services in so many parts of the world, as do the agencies and companies of the Interpublic Group. Interpublic is growing in new ways, too, adding an array of specialized resources to help our agencies and their clients meet increasingly complex communications challenges. In just over 30 years, the Interpublic Group has watched its gross income and profits rise over 1,100 percent.
没有哪个公司能像我们Interpublic集团成员公司那样在世界这么多地方,为如此众多的市场推广人员服务,销售如此多种多样的产品和服务。Interpublic正在以新的方式发展,增添了一系列专业资源,帮助我们的代理行和他们的客户迎接越来越复杂的沟通方面的挑战。在仅仅30年多一点的时间里,Interpublic集团的毛收入和利润都增加了1100%。
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