2018專八閲讀理解練習題《聲音處理》
2018年的專八看似很遙遠,但是對於難度大的專八考試來説,考生如不及早備考,可是難以取得理想的成績的。下面,小編就為大家送上一篇2018專八閲讀理解練習題,供大家練習。
Every year television stations receive hundreds of complaints about the loudness of advertisements. However. federal rules forbid the practice of making ads louder than the programming. In addition, television stations always operate at the highest sound level allowed for reasons of efficiency. According to one NBC executive. no difference exists in the peak sound level of ads and programming. Given this information. whydo commercials sound so loud?
The sensation of sound involves a variety of factors in addition to its peak level. Advertisers are skilful at creating the impression of loudness through their expert use of such factors. One major contributor to the perceived loudness of commercials is that much less variation in sound level occurs during a commercial. In regular programming the intensity of sound varies over a large range. However, sound levels in commercials tend to stay at or near peak levels.
Other "tricks of the trade" are also used. Because low-frequency sounds can mask higher frequency sounds. advertisers filter out any noises that may drown out the primary message. In addition, the human voice hasmore auditory (聽覺的) impact in che middle frequency ranges. Advertisers electronically vary voice sounds so that they stay within such a frequency band. Another approach is to write the script so that lots of consonants(輔音) are used, because people are more aware of consonants than vowel (元音) sounds. Finally, advertisers try to begin commercials with sounds that are highly different from those of the programming within which the commercial is buried. Because people become adapted to the type of sounds coming from programming. a dramatic change in sound quality draws viewer attention. For example. notice how many commercials begin with a cheerful song of some type.
The attention-getting property of commercials can be seen by observing one-to-two-year-old children who happen to be playing around a television set. They may totally ignore the programming. However. when a commercial comes r attention is immediately drawn to it because of its dramatic sound quality.1. According to the passage, the maximum intensity of sound coming from commercials________.
A) does not exceed that of programs
B) is greater than that of programs
C) varies over a large range than that of programs
D) is less than that of programs
2. Commercials create che sensation of loudness because____________________.
A) TV stations always operate at the highest sound levels
B) their sound levels are kept around peak levels
C) their sound levels are kept in the middle frequency ranges
D) unlike regular programs their intensity of sound varies over a wide range
3. Many commercials begin with a cheerful song of some kind because_________________.
A) pop songs attract viewer attention
B) it can increase their loudness
C) advertisers want to make them sound different from regular programs
D) advertisers want to merge music with commercials
4. One of the reasons why commercials are able to attract viewer attention is that_____________.
A) the human voices in commercials have more auditory impact
B) people like cheerful songs that change dramatically in sound quality
C) high-frequency sounds are used to mask sounds that drown out the primary message
D) they possess sound qualities that make the viewer feel that something unusual is happening
5. In the passage, the author is trying to tell us________________.
A) how TV ads vary vocal sounds to attract attention
B) how the loudness of TV ads is overcome
C) how advertisers control the sound properties of TV ads
D) how the attention-getting properties of sounds are made use of in TV ads
答案:
1.根據文章的內容,電視廣告中最高強度的聲音_____________。
A)不會超過電視節目的聲音
B)比電視節目的聲音要強
C)強度在一個比電視節目聲音強度要廣的範圍裏發生變化
D)比電視節目的聲音要弱
[A]第1段2句和第4句分別提到,聯邦法律禁止廣告聲音大於節目的聲音;國家廣播公司的某個官員稱,廣告和節目的最大音量並無區別。由此可知,廣告的聲音強度並沒有超過節目,因此A正確。
2.電視廣告讓人覺得聲音很大,因為__________________。
A)電視台總是用最大的聲音來播出節目
B) 電視廣告的聲音被保持在最高峯值
C) 電視廣告的聲音被保持在中等波段
D) 與一般的電視節目不同,電視廣告的聲音強度在一個很廣的範圍內變化
[B]第2段第1句指出,人們對聲音的感覺會受音量峯值的影響,後面進一步説明為達到此目的,廣告人使用的技巧。再結合本段最後一句,可知B項符合題意。
相關文章
-
2018專八閲讀理解練習題《科技》
科技司現當代的熱門話題之一,屬於時代性的話題,科技是英語考試經常涉及的內容,考生要特別留意這方面的內容。下面小編就為大家送上一篇相關的2018專八閲讀理解練習題。To live in the United States today is to gain an -
2018專八閲讀理解練習題《能源問題》
能源問題是現代的主要問題之一,關於能源問題現在是世界範圍的關注話題。下面,小編就為大家送上一篇相關的2018專八閲讀理解練習題。It is often claimed that nuclear energy is something we cannot do without. We li -
2018年專八閲讀理解練習《辦公管理》
專八的`英語閲讀理解難度較大,一向是考生頭疼的對象。下面,小編為大家送上一篇2018年專八閲讀理解練習《辦公管理》。I have worked with so many people over the years that have made me wonder how on earth they c -
2018專八閲讀理解練習題《視力研究》
有很多女生不太喜歡太長的頭髮,所以説都是會選擇一些稍短一些的中分齊肩短髮髮型的,因為這些女生齊肩短髮髮型不會太長,這樣才更好打理,頭髮也不會及耳這麼短,這樣顯得也不會太中性,想要讓頭髮好打理同時又要變得漂亮,就要選 -
2018專八閲讀理解練習題《智力測試》
事實上,洗澡很多人都有瘦身的要求。但是很多人都感覺到瘦身是一件比登天還要困難的事情。其實,要瘦身的人不需要這樣悲觀。我們知道的,想要瘦身,其實並不是一件難事。這個瘦身的話,都是要從飲食方面去做。還需要從運動着手 -
2018專八閲讀理解練習題《汽車系統》
汽車是現代人經常談及的話題。汽車也是現代人關注的事情之一。下面,小編就為大家送上一篇與汽車相關的2018專八閲讀理解練習題,供大家練習。Navigation computers, now sold by most car-makers, cost $2,000 and up. N -
2018專八閲讀理解練習題《生物知識》
儘管現在離2018的專八考試還比較遙遠,但是不少的考生已經在備考2018年的專八考試了。下面,小編就為考生送上一篇2018專八閲讀理解練習題。If you go down to the woods today, you may meet high-tech trees geneticall -
2018年專八閲讀理解練習題《生活現象》
專八對考生的詞彙量的要求較大,而閲讀理解就體現了考生的詞彙量掌握。下面,為大家送上一篇2018年專八閲讀理解練習題,希望對大家有所幫助。In department stores and closets all over the world. they are waiting. The -
2018專八閲讀理解練習附詳解
Short accounts make long friends.以下是小編為大家搜索整理的2018專八閲讀理解練習附詳解,希望能給大家帶來幫助!更多精彩內容請及時關注我們應屆畢業生考試網! Exploration of the TitanicAfter resting on the -
2018專八考試閲讀理解專題訓練
What is leaed in the cradle lasts till the grave.以下是小編為大家搜索整理的2018專八考試閲讀理解專題訓練,希望能給大家帶來幫助!更多精彩內容請及時關注我們應屆畢業生考試網! Passage Three (Pop Stars Ea M