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Read the following text and fill each of the numbered spaces with ONE suitable word.
Write your answers on ANSWER SHEET 1.
The most obvious purpose of advertising is to inform the consumer of available products or second (31)___is to sell the second purpose might be more important to the manufacturers than the (32) ___ manufacturers go beyond only telling consumers about their also try to persuade customers to buy the(33) ___by creating a desire(34) ___use of advertisement，consumers think that they want something that they do not r buying somethin9，the purchaser cannot always explain why it was(35) ___.
Even(36) ___—the purchaser probably does not know why he or she bought something，the manufacturers (37) ___facturers have analyzed the business of(38) ___and know all the different motives that influence a consumer’s purchase--some rational and(39) ___hermore，they take advantage of this(40) ___.
Why(41) ___so many products displayed at the checkout counters in grocery stores? The store management has some good(42) ___ the time the customer is(43) ___to pay for a purchase，he or she has already made rational，thought—out decisions(44) ___what he or she needs and wants to (45) ___feels that he or she has done a good job of choosing the shopper is especially vulnerable at this (46) ___of candy，chewing gum，and magazines are very persuade the purchaser to buy something for emotional，not(47) ___ example，the customer neither needs nor plans to buy while the customer is standing，waiting to pay money，he or she may suddenly decide to buy(48) ___ is exactly(49) ___the store and the manufacturer hope that the customer will(50) ___ customer follows his or her plan.
答案及解析：
ose 【解析】從文中的第一句話“The most obvious purpose...”可以看出後面還有別的目的，而不是僅僅有最明顯的目的。故答案爲purpose。
t 【解析】根據題意，作者想在這裏做一個比較，而比較的對象是目的。這裏作者僅僅給出了兩個目的，所以這裏是和第一個目的進行比較。故答案爲first。
uction【解析】從前一句話“The manufacturers go beyond only telling consumer
