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Ira Carlin, worldwide media director of the world’s _1__ advertising agency, Mocn Erickson is quite candid about using fear to sell message about the communications revolution.
one prediction shows that 55 percent of advertising by volume will be carried on the Internet _2_2005. Consumers will have control and choice of communication; they will also have control over _3__ advertisements they watch, and how. But that will only_4__ to the “information enabled”, says Carlin. “There’ll be an upstairs-downstairs schism…The widening _5__between the information enabled and information disenabled is going to be a greater social problem_6_ any seeming social problem we’ve ever had in the past, _7_ racial and _8_ problems.”
Look at what is already happening, Carlin says. _9_ in Manhattan, he can choose the way he receives his daily news. He can open his front door and pick up his own personal copy station of the New York Times. He can _10_ the radio station of the New York Times, and listen to the same news. “or I can simply click into on the Internet and get the print_11_; or hear the audio files or see the video _12_ the New York Times stringers have supplied, through my computer. It’s the same news, but I choose the media modality.”
The revolution goes _13_. Carlin’s computer can currently stream videos to him at 22 frames per second, _14_ the picture big enough to occupy one-quarter to one third of the monitor screen. “Six months from now, I guarantee it, I will be able to _15_ a full-screen video at 30 frames per second. That means I’ll be watching television, but I’ll be getting it _16_ telephone connection.” McCann Detroit, says Carlin, _17_the world’s first video ad, in early 1997, on is a free news and information service, “fully _18_ by advertising.” It was _19_ in early 1996 and has 2.1 million subscribers in the US. uses a special software program to work out _20_ ads a person might be interested in, by monitoring their selection of news and information on the Net, “I do a lot of technology and marketing work,” says Carlin. “Because of that, the computer program think I’m rich,. It sends me stockbroker ads and technology ads.”
1. A. large est er D. the largest
2. A. by B. at C. on D. in
3. A. that B. which C. who D. what
4. A. apply B. belong C. cater D. use
5. erent B. gap C. relationship D. distance
6. A. as B. to C. that D
7. A. include B. including C. included D. include
8. my B. economic C. economical D. economically
9. A. living B. live C. to live D. lived
10. A. tune to B in C. tune at D. turn on
11. A. electronically B. electronic C. electronics D. electron
12. A. who B. where C. that D. what
13. A farther B. furthest C. farthest D. further
14. A at B . without C. with D. within
15. A . accept B. admit C . recall D . receive
16. A. through B. throughout C. thorough D. thoroughly
17. A. put on B. put off C. put out D. put up
18. A. support B. to support C. supported D. supporting
19. A set off B. set out C. et in D. set up
20. A that B. what C which D. who
解析:
1. B. 這句話的意思是: 愛拉.凱琳,世界上最大的廣告代理公司的董事長. 根據文意,此處應該用最高級.
2. A. 這句話的意思是: 一項預測表明,到2005年, 有55%的廣告將在因特網上發佈. In,on 表示具體的時間. By表示 “到…爲止”.
3. D. 這句話的意思是: 顧客將擁有對通信的控制和選擇權;他們也將對看什麼廣告和如何看廣告擁有控制權.此處是what引導的賓語從句. what起連接作用,並做watch的賓語.
4. A. 這句話的意思是: 但是那僅僅對 “可信息化”是適用的. Apply to適用於, belong to屬於, cater to迎合.
5. B. 這句的意思是:可信息化和不可信息化之間越來越大的差距將是一個過去表面的社會問題(包括種族和經濟問題)更加嚴重的社會問題. difference指差別,不同, gap 指缺口,差距,間隙. relationship 指關係,關聯. distance指(具體的)距離.
6. D 句子意思同5此句出現了形容詞的比較級greater,所以要用連詞 than 引導狀語.
7. B 句子意思同5.現在分詞including引導的短語作social problem 的定語.
8. B句子意思同5. economy指經濟, economic 指經濟的,經濟學的. economical 指 節約的. economically 指經濟地,經濟學得,是副詞.此處指經濟問題,所以要用形容詞economic.
9. A 這句的意思是:住在曼哈頓,他可以選擇接收每日新聞的方式.此處是非謂語動詞引導的短語,既現在分詞作狀語(因爲主句的主語和從句的邏輯主語一致,而且此句說的是目前的一般狀況).
10. A 這句的意思是:他可以收聽 紐約時報 廣播站,也可以收聽同一新聞 to 的意思是收聽. Turn on 的意思是 打開 (收音機等)
11. A 這句的意思是:或者我可以點擊進入因特網上的 網站,以電子方式得到印刷品.此處給出了electron (電子)的不同詞性的同根詞. electronically 爲副詞,指電子地. electronic 爲形容詞,指電子的. electronics 爲名詞,指 電子學.原文中要修飾 get the print, 所以要選擇副詞.
12. C 這句的意思是:或者收聽 紐約時報 特約記者提供的音頻文件,或者收看 紐約時報 特約記者提供的視頻文件.此空需要填一個能引導定語從句的關係代詞.被選答案中只有who 和 that可以引導定語從句,此處先行詞是物,所以用that, that 在從句中作賓語.
13. D 這句的意思是:通訊革命進一步發展.根據文意,此處表示通訊革命更進一步,所以只有further 符合此意her和 farthest 是 far的比較級和最高級.分別指 “ 更遠的” 和 “最遠的”. 比如：He has decided to take further study on computer next year. 他已經決定明年接着學習計算機。He is too tired to go any farther. 他太累了，再也走不動了。
14. C 這句的意思是:目前卡林的計算機可以以每秒22禎的'速度爲他傳送圖象,使圖片足夠大,可以佔據1/4-1/3的監視器屏幕 表示 “伴隨着,帶有,包含”,只有它符合題意.
15. D 這句的意思是: 我保證,從現在起的六個月後,我將可以接收每秒30禎的滿屏幕的視頻圖象.此處指 “接收視頻,節目等”,所以選receive. accept 接受, admit承認,接納,recall 回憶,召回,喚回.
16. A 這句話的意思是: 那意味着我可以看電視,但是我將通過電話連接看電視. through 通過,經由; throughout 到處;thorough 十分的,徹底的; thoroughly 副詞形式. 此處表示通過電話連接,所以選擇through.
17. C 這句話的意思是McCann Detroit公司在1997年年初發布了世界上第一部視頻廣告. put on穿上(衣服),put off 脫下(衣服),推遲,拖延; put out 發佈,發表,播出,出版,發行; put up 舉起,擡起,搭建.
18. D 這句話的意思是: 是一個提供免費新聞和信息服務的網站, “完全靠廣告支持.”根據意思, 選表示被動的supported.
19. D 這句話的意思是:這個網站在1996年年初建立,在美國擁有210萬用戶 off出發,動身;set out出發,展示; set in開始,上漲; set up建立設立.
20. B 是專門的軟件程序製作人們可能感興趣的廣告.從句的前面沒有先行詞，所以不是定語從句，此處應該是what引導的賓語從句.
