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Read the following text and fill each of the numbered spaces with ONE suitable word. Write your answers on ANSWER SHEET 1.
The most obvious purpose of advertising is to inform the consumer of available products or second (31)___is to sell the second purpose might be more important to the manufacturers than the (32) ___ manufacturers go beyond only telling consumers about their also try to persuade customers to buy the(33) ___by creating a desire(34) ___use of advertisement，consumers think that they want something that they do not r buying somethin9，the purchaser cannot always explain why it was(35) ___.
Even(36) ___—the purchaser probably does not know why he or she bought something，the manufacturers (37) ___facturers have analyzed the business of(38) ___and know all the different motives that influence a consumer’s purchase--some rational and(39) ___hermore，they take advantage of this(40) ___.
Why(41) ___so many products displayed at the checkout counters in grocery stores? The store management has some good(42) ___ the time the customer is(43) ___to pay for a purchase，he or she has already made rational，thought—out decisions(44) ___what he or she needs and wants to (45) ___feels that he or she has done a good job of choosing the shopper is especially vulnerable at this (46) ___of candy，chewing gum，and magazines are very persuade the purchaser to buy something for emotional，not(47) ___ example，the customer neither needs nor plans to buy while the customer is standing，waiting to pay money，he or she may suddenly decide to buy(48) ___ is exactly(49) ___the store and the manufacturer hope that the customer will(50) ___ customer follows his or her plan.
答案及解析：
ose 【解析】從文中的第一句話“The most obvious purpose...”可以看出後面還有別的目的，而不是僅僅有最明顯的目的。故答案爲purpose。
t 【解析】根據題意，作者想在這裏做一個比較，而比較的對象是目的.。這裏作者僅僅給出了兩個目的，所以這裏是和第一個目的進行比較。故答案爲first。
uction【解析】從前一句話“The manufacturers go beyond only telling consumers about their products.”可以看出，一方面廣告要介紹自己的產品，而第二個目的就是賣掉自己的產品。所以這裏作者想要表達的意思是“廣告要使得顧客有一種購買的慾望去購買自己的產品。”故答案爲production。
【解析】解析見上題。desire後面用介詞for。故答案爲for，表示“…的慾望”。
ht 【解析】本句的前一句話說“顧客認爲他們需要一些他們其實不需要的商品。”這就是廣告的作用。但是買完之後，“他們卻不知道當時爲什麼買了這種商品。”這裏是被動的句式。故答案爲bought。
gh 【解析】本句話的意思是“儘管知道顧客們可能不知道自己爲什麼買了這些商品，但是賣家卻知道怎麼去做。”故答案爲though。
【解析】解析見上題，爲了避免與前面的know重複，這裏可以換做do。故答案爲do。
ing 【解析】關鍵是看and後面的buying。本句話的意思是“商家分析市場的供需情況。”故答案爲selling。
【解析】關鍵是注意and前後一致。“some rational ional”，前面說促使顧客購買的動機有很多，有的是理性的，有的卻是衝動。所以這裏應該是some。故答案爲some。
ledge【解析】前面講商家正確的分析市場的供需信息，知道是什麼因素影響顧客的購買慾望。這就是他們利用的信息知識。故答案爲knowledge。
【解析】分析句子結構，這裏缺少系動詞be來構成動詞的被動形式。故答案爲ale。
ons 【解析】本段的第一句話提出問題，問爲什麼在結算處擺設了那麼多的商品。很明顯，後面的文章對這個問題進行回答，並列舉了原因。故答案爲reasons。
y 【解析】顧客來到結算處，說明他們準備好了要付賬。be ready to的意思是“準備好了做某事”。故答案爲ready。
【解析】“…的決定”英語表達爲“decision on sth.”這裏介詞需要用on。故答案爲on。
omer 【解析】從這個句子的賓語“…that he or she has done a good job of choosing the items.”可以看出，這裏說的是顧客的行爲，他們認爲自己買這些商品是很理性的。故答案爲customer。
