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篇一：
What is a Profit
Entrepreneurship is directly responsible for production. The business person (entrepreneur) takes a cue from consumers in deciding what they want - or, in the case of a new product, __1__.
Profit means different things to different people. According to some public opinion polls, many people are not sure what it is, but they are sure __2__. Workers may look at profit as an unfairly large payment to the entrepreneur that deprives them of a higher wage. The business person thinks of profit __3__. During negotiations before the settlement of the second baseball strike in August, 1985, the Players’ Association claimed the owners had made profits of $91 million, an accounting firm said owner profits were $43 million, and the owners insisted they had lost $9 million. The truth was that all three were correct. The disparity in the figures was due to the fact that each group was defining profit differently. Let us now see if we can develop a more exact definition of what profit is.
Gross profit is the difference between what a business firm sells its product for and what it costs to produce that product. The merchant buys $200,000 worth of merchandise during the year and sells it for $270,000. His gross profit is $70,000. The percentage difference between his cost and the selling price is 35 percent, and he calls this markup.
Net profit is __4__--rent, wages, and interest-and setting aside money to allow for the loss due to depreciation (wearing out) of capital. Our merchant has to subtract from his gross profit his payments for rent ($6,000), wages ($20,000), interest on money borrowed ($1,000), repairs and upkeep ($1,000), taxes ($1,000), electricity and other expenses $1,000. Expenses for operating the business come to $30,000. Gross profit is $70,000, and net profit is $40,000.
Economists have a narrower definition of what constitutes profit. They are concerned with payment for all the resources that have gone into production, __5__, like those listed above, or from inside the business.
Exercise:
A what profit really means
B it is too large and represents too much of the consumer’s dollar
C whether they come from outside the business
D as the difference between total revenue and total cost
E what the business person has left after paying expenses
F what they might want
參考答案: DBECA
篇二：
The main problem in discussing American popular culture is also one of its main characteristics：it won’t stay matter what it is，whether it is films，food and fashion，music，casual sports or slang，it’s soon at home elsewhere in the world1. There are several theories why American popular culture has had this appeal.
One theory is that it has been“advertised”and marketed through American films,popular music,and more recently，television. 1 They are，after all，in competition with those produced by other countries.
Another theory，probably a more common one，is that American popular culture is internationally associated with something called“the spirit of America.” 2
The final theory is less complex：American popular culture is popular because a lot of people in the world like it.
Regardless of why it spreads,2 American popular culture is usually quite rapidly adopted and then adapted in many other countries 3 “Happy Birthday to You，”for instance，is such an everyday song that its source，its American copyright，so to speak，is not k leather jackets worn by many heroes in American movies could be found,a generation 1ater,on all those young men who wanted to make this manly-look their own.
Two areas where this continuing process is most clearly seen are clothing and people can still remember a time when T-shirts，jogging clothes，tennis shoes，denim jackets,and blue jeans were not common daily wear twenty years ago，it was possible to spot an American in Paris by his or her longer so：those bright colors, checkered jackets and trousers，hats and socks which were once made fun of in cartoons are back again in Paris as the latest fashion.3 4
The situation with American popular music is more complex because in the it was still clearly American,it was often strongly was once thought to be a great danger to youth and their morals，and was actually outlawed in several y, while still showing its rather American roots，it has become so well ‘n’roll and all its variations，country & western music，4 all have more or less similar were first resisted，often in America as well，as being“low-class，”and then as“a danger to our nation’s youth.” 5 And then the music became accepted and was extended and developed，and exported back to the US.
詞彙：
appeal n.吸引力 copyright n.版權
spot v.認出 market v.推上市場，銷售
denim n.粗棉布
註釋：
matter what it is，whether it is films，food and fashion，music,casual sports or slang,it’s soon at home elsewhere in the world.：不論是哪一種形式的通俗文化，不論是電影還是食物和時裝，是音樂還是休閒運動，或者是俚語，它都能很快在世界上別的.地方安家。at home除了表示“在家”外，還有“自在，安然自得，得心應手”的意思，如：He is quite at home with the computer now.
rdless of why it spreads：不管它(美國通俗文化)傳播的原因是什麼
longer so: those bright colors，checkered jackets and trousers，hats and socks which were
once made fun of in cartoons are back again in Paris as the latest fashion.：情況不再如此，一度在卡通片裏作爲笑料的豔麗顏色、格子面料的上衣和褲子、帽子和襪子，作爲最新的時尚重返巴黎。
‘n’ roll and all its variations，county & western music:搖滾樂及其變體，鄉村音樂和西部音樂
練習：
A As a result，its American origins and roots are often quickly forgotten.
B But this theory fails to explain why American films，music，and television programs are so popular in themselves.
C American in origin，informal clothing has become the world’s first truly universal style.
D The BBC,for example，banned rock and roll until 1962.
E American food has become popular around the world too.
F This spirit is variously described as being young and free，optimistic and confident，informal and disrespectful.
參考答案：1.B 2.F 3.A 4.C 5.D
