商務談判對話範文1
Dan Smith是一位美國的健身用品經銷商，此次是Robert Liu第一回與他交手。就在短短几分鐘的交談中，Robert Liu既感到這位大漢粗獷的外表，藏有狡兔的心思——他肯定是沙場老將，自己絕不可掉以輕心。
雙方第一回過招如下：
D: I'd like to get the ball rolling (開始) by talking about prices.
R: Shoot. (洗耳恭聽) I'd be happy to answer any questions you may have.
D: Your products are very good. But I'm a little worried about the prices you're asking.
R: You think we about be asking for more? (laughs)
D: (chuckles莞爾) That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.
R: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers.
D: Please, Robert, call me Dan. (pause) Well, if we promise future business - volume sales (大筆交易) - that will slash your costs (大量減低成本) for making the Exec-U-ciser, right?
R: Yes, but it's hard to see how you can place such large orders. How could you turn over (銷磬) so many? (pause) We'd need a guarantee of future business, not just a promise.
D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
R: If you can guarantee that on paper, I think we can discuss this further.
Robert回公司呈報Dan的提案後，老闆很滿意對方的採購計劃;但在折扣方面則希望Robert能繼續維持強硬的.態度，儘量探出對方的底線。就在這七上八下的價格翹翹板上，雙方是否能找到彼此地平衡點呢?請看下面分解：
R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much.
D: Just what are you proposing?
R: We could take a cut (降低) on the price. But 25% would slash our profit margin (毛利率). We suggest a compromise -10%.
D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
R: I don't think I can change it right now. Why don't we talk again tomorrow?
D: Sure. I must talk to my office anyway. I hope we can find some common ground (共同信念) on this.
NEXT DAY D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.
R: I hope so, Dan. My instructions are to negotiate hard on this deal - but I'm try very hard to reach some middle ground (互相妥協).
D: I understand. We propose a structured deal (階段式和約). For the first six months, we get a discount of 20%, and the next six months we get 15%.
R: Dan， I can't bring those numbers back to my office -- they'll turn it down flat (打回票).
D: Then you'll have to think of something better, Robert.
Dan上回提議前半年給他們二成折扣，後半年再降爲一成半，經Robert推翻後，Dan再三表示讓步有限。您知道Robert在這折扣縫隙中游走，如何才能摸出雙方都同意的數字呢?他從錦囊裏又掏出什麼妙計了呢?請看下面分解：
R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?
D: That's a lot to sell, with very low profit margins.
R: It's about the best we can do, Dan. (pause) We need to hammer something out (敲定) today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)
D: (smiles) O.K., 17% the first six months, 14% for the second?
R: Good. Let's iron out (解決) the remaining details. When do you want to take delivery (取貨) ?
D: We'd like you to execute the first order by the 31st.
R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.
D: Right. We couldn't handle much larger shipments.
R: Fine. But I'd prefer the first shipment to be 1000 units, the next 20xx. The 31st is quite soon - I can't guarantee 1500.
D: I can agree to that. Well, if there's nothing else, I think we've settled everything.
R: Dan, this deal promises big returns (賺大錢) for both sides. Let's hope it's the beginning of a long and prosperous relationship.
商務談判對話範文2
Jason: Nice to meet you, my name is Jason Brown, the human resource manager of Pangda Company, this is our general manager Jason.
Jerry: Nice to meet you, Mr. Brown, I am Jerry White the deputy of Qihang training company and this is my assistant Neil.
Jason: Glad to see you Neil. Now that we are all here, let's begin the talk, shall we?
Jerry: That is OK, Mr. Brown. Since we have receive your request, we have made a proposal on the training project, can we show it to you right now?
Jason: Yes, please.
Neil: Well, we have prepared a variety of training projects and we plan complete it in 100 days. The cost of this project will depend on the types of training, the manage training will cost 600 ponds per day and the sale training will cost 500 ponds per day. If you don't have any questions, we would like start this agreement at any time you like.
Jason: We truly consider your company will do a good work and have no question on the training project, But I'm a little worried about the prices you're asking.
Jerry: You think we about be asking for more?
Jason: That's not exactly what I had in mind. We think the price is a little high, as a matter of fact, our company will send dozens of people in this training. We want you can reduce the price with number up.
Jerry: I am sorry, we can not agree it. As the training prepared, we will begin the class no matter how many people attend it. It really makes no difference.
Jason: Yes, we know this problem; however, with so many people trained dozens of days, it is really a volume sale. We need a discount is reasonable.
Jerry: OK, we can understand you, in that case, we'd like give you a 5 percent discount if you can attend 80 days' training; if more than 100 days, we can give you another 5 percent discount.
Jason: Thank you for your understanding, but as a large company, many things may happen in some days, it is really difficult for us to ensure 80 days no more than 100 days. We will appreciate it very much if you can reduce 100 ponds per day.
Neil: Please, Mr. Brown, the training we going to provide is especially prepared, we can not afford it if you can't ensure days. We'd rather give you 14 present if you can ensure 100 days.
Jason: Don't be worried, sir. I don't mean we will not attend 100 days, I just list a situation may happen in the future. Meanwhile, we are looking for a long term partner, there are many opportunities we can cooperate.
Jerry: Sorry, Mr. Brown, I am afraid I can not give you a definite reply right now, show we have a break?
Jason: Of course, take your time.
Jerry: How do you think their view?
Neil: Maybe what they are saying is fact, but, as for us, we can't accept. The very big problem is they can not ensure days, for this condition, we can't agree 100 ponds reducing per day.
Jerry: That's right, therefore, what we are going to do next is protect our profit as much as possible.
Neil: Yes, 100 ponds is unacceptable, 60 ponds per day may be OK. 540 ponds and 440 ponds, it is should be our bottom line of this agreement, if they don't accept it or give some useful suggestion, we may end up the day.
Jerry: I think that will be perfect, after all, we should ensure ourselves firstly.
Neil: Mr. Brown, I think we can continue our talk.
Jerry: I have to say, Mr. Brown, you really give me a difficult problem, reducing 100 per day is too much for us, we may face some financial risks. Since you can not ensure days, we can only provide you 60 ponds reducing per day, if you can not accept it we may say sorry to you.
Jason :Come on, Mr. White, I know what you are worried about, it is a fact that we can't ensure days but we can give you the money before the training completed, if you accept 100 ponds reducing per day we will pay all the money in 15 days, how do you think it?
Neil: Sounds like a good idea, but we'd like fix it about 80 ponds reducing per day, that will be more early accepted by both side.
Jason: It is still a little high. But just like we have said in the front, we are looking for a long term partner; I hope that we can continue our cooperation. As for that, I think we can reach an agreement.
Jerry: Thanks! I believe that we will have an exciting cooperation in the future.
