在跨國商業活動中，商務英語的使用已成爲商務人士生活的一部分。隨着亞洲經濟體不斷擴大並越來越多地融入全球一體化經濟，清晰的寫作思路和準確的寫作能力在信息交換中起着重要的作用。
五個商務英語寫作的小竅門：
1.商業計劃書要寫得具有個性化，這樣才能對潛在客戶有利。
2.根據所涉及業務的具體情況，使用恰當的詞彙並把握文書的正式程度。
3.應儘量使用具有性別和文化敏感性的語言。
4.內容應儘量具體，但表達不宜冗長。同時應避免使用難懂的術語。
5.注意稱謂，正確使用姓名和頭銜。
Part One :Nature
ing reader’s support and motivating them to act
lly in indirect approach
enting facts and reasons convincingly
erent from normal business writing scales,sales writing is usually highly conversational,fast moving and aggressive
g techniques that are incorrect in other forms of business writing:sentence fragments,one-sentence paragraphs,folksy language
g mechanical highlighting devices(boldface,italics)
considerable length
Part Two:
Existing contacts VS Strangers
(推銷信寫給老客戶與新客戶時是不同的`，那麼現在就讓我們來看看兩者的區別吧)
ages from new sources are often viewed with caution and suspicion
s letters are often discarded without being open(通常推銷信在拆封之前就會被扔掉)
otional e-mails often end up in the dustbin
D.E-mail spam is particularly resented by all e-mail users and ISPS e-mails may not even have a chance to enter in boxes because anti-spam software is available ,now to screen them out.(推銷信會被視爲垃圾郵件)
Part Three:Structure of Sales Letter
arouse attention and interest(一般是用問問題的形式吸引大家的注意)
create desire(創造大家購買的慾望，比如向大家介紹該產品有什麼好處以及產品的性能)
convince/To carry conviction(使信服)
motive/induce action(該段一般是用祈使句)
Part Four:Kinds of sales promotions
ons證券giving a price reduction
samples免費樣品
ounts for buying a large quantity
e reduction in shops
ets offering”20% Extra”
Part Five:Exercises
From the functions listed below, choose one that is the most suitable for each of the following excerpts taken from different letters.
se interest te desire
y conviction ce action
you ever thought how much time did you waste in downloading programmes from the Internet?
you prefer,return the enclosed prepaid card and we will arrange for our representative to call you and arrange a demonstration for state the day and time which will be most convenient for you.
in mind that we have manufactured T-shirts ever since 1900 and are quite confident that you will be more than satisfied with their quality.
us call on you to tell you more about this scheme which so many families are finding so se send back the enclosed prepaid card and l will call you at any time convenient to you.
Answer
1.A 2.B 3.C 4.D
